Thursday, April 30, 2009

Guerilla Gardening this May in Toronto


Interested in guerilla gardening? Be there Sunday at 2pm at the 519 Community Centre to make seed bombs. The event will be on the second floor. Prospective guerilla gardeners are asked to bring any seeds that you have to donate.

We'll be throwing the seed bombs on Thursday May 7th at 7pm. The location is yet to be determined. (Top secret for now)

If you know of any spots that could use a seed bombing please email gardeners@publicspace.ca

Thursday, April 16, 2009

So your arts org is ready to hire a marketing company

There comes a time in every small, growing arts organization when the people involved realize that the busiest time for promoting their activity is also the time that they are busiest WITH the activity as they gear up for performances or art show. They can't drop everything to follow-up on marketing opportunities but they need the marketing activity to keep on schedule, no matter what production complications might be thrown their way.

Because small arts orgs' marketing needs are sporadic, they often think of shortterm contracts with a marketing company. How can they get the most out of this business relationship and avoid the horror stories that we sometimes hear when the arts meets the professional world of marketers.

Oh, you haven't heard any horror stories? Let me share a few from my own experience.

I once came into a position and found the season brochure was behind schedule. The marketing firm had been secured on a contract that was based on a monthly fee rather than product delivery. All the budget was spent and the brochure was still at rough draft stage. The copy on the brochure was almost un-edited cut and paste supplied by the arts organization with in-consistent length of artist bios & performance description, wild shifts in style and a look which was out-of-step with the organization's mission. After one try at salvaging the relationship, I canceled the contract and we were forced to pay a monetary settlement to extricate the company from a contract where we would be forced to pay for work that might not result in anything we could use.

Lesson No. 1: contract payments have to be attached to successful completion of materials by deadline.

In another larger arts organization where some of the work was outsourced to marketers, we were occasionally shocked and embarassed by advertising materials where the marketers' lack of understanding of our artistic product led them to distort copy without checking the results with artistic leadership. On one memorable occasion, the marketing firm changed the orchestra's working title for a concert "Memory and Reflection" to their preferred "Soothing Reverie". But the work featured on the program was a symphony inspired by the Holocaust, so very far from "soothing". This was a public relations disaster.

Lesson No. 2 : It has to be clear who has sign-off within your organization of marketing copy to avoid misinformation and/or public relations disasters.

Lastly, I remember an occasion when I asked an office assistant in my arts organization to do some tasks for me that day and had her break down in tears. What I didn't know was that she was trying to do a full work load assigned by me, and a full workload assigned by our marketing company. She felt like she had two bosses as the marketers phoned each day with things she needed to get for them or materials that they wanted her to mail out. Much of the work she described I had expected the marketers to do themselves, using their own support staff. We had hired a Marketing firm because we did not have the staff resources to do the work ourselves, but they were pushing the work back on us to the extent where little gain was being realized.

Lesson No. 3: "Who does what" is an important part of the conversation with your Marketing company. If your staff has to provide some of the legwork for the Marketers, firm limits and process has to be put in place.

Does it sound like Marketing firms can be more trouble than they are worth? I certainly thought that at one time, but really all of the above situations were mostly the fault of the arts organization, who failed to be clear in their expectations when contracting a marketing firm.

Hiring a part time staff member with some training or experience in arts marketing and communications to work for you in-house is a preferable choice for many arts organizations. If you have a good mailing list and are not hoping to increase marketshare dramatically, this may be the best choice for you. A staff member is more responsive to your needs and more able to provide low-cost grassroots maketing solutions. The advantage of Marketing firms (that you want to assure they will bring to the table) is that they have access to lists of contacts that might be interested in your artistic product, and their volume buys of more expensive media spots will make for more choices in advertising, eg. advertising in an expensive high distribution newspaper will become possible at half price.

Questions to ask yourself as you think about your marketing needs:

  1. Do I most need a marketer or a publicist, or both?
  2. Is my marketing budget sufficient to maximize the contribution of a professional marketing company by making the media buys the firm will recommend?
  3. Can I articulate the look and feel that my company wants in their marketing through samples of our materials, or materials of other companies that we'd like to emulate and/or through a style sheet we've constructed?
  4. Have I done my research by asking colleagues who has done their excellent marketing campaigns?
  5. Have I considered who will provide sign-off on marketing materials (considering both knowledge and accessibility/availability)?
  6. Have I considered who will be the point person in assisting marketing company with acquiring the materials/information they need, and distribution of print materials? How much of that person's job description/time is to be allocated to marketing liaison?

Once you have answered these questions, you are ready to book meetings with your chosen marketing firms. You will want to communicate the following when asking for a plan and quotes:

  1. An outline of your need for material with due dates.
  2. What you will be supplying and when it will be available (rough copy, artist bios, photos, etc.
  3. What you are hoping they will do. Finish copy or just edit and format? Find and supply art or use your art? Find new markets or use your lists? Leverage ad spots?
  4. Who will be point person and how much time/assistance they can give the marketers and who will have final sign off on copy.
  5. Lastly communicate which part of the marketing plan/campaign you will be keeping in-house (if any). Coordination of efforts like your inhouse flyer exchange campaign will help everyone. Surprising your Marketing firm with inhouse efforts will lead to bad feelings.

With all these things communicated, the Marketing firm should be able to present you with a clear plan and costing which will reflect a solid grounding in the reality of your organizational needs and expectations.

Monday, April 06, 2009

Wanted! Musical Ensemble or Presenting Organization for Second Life Collaboration(s)


For two years I have been presenting concerts in the virtual world of Second Life developing my series of live concerts at Music Island into one of the virtual worlds' hot spots and attracting attention of both online and traditional journalists.

Now, having recently stepped down from my position as Executive Director of the Toronto Philharmonia, I would like to find ways to make my avocation part of my vocation. I am actively looking for (preferably Canadian) ensemble(s) or presenters that would be interested in partnering with me for a series of concerts/audience development activities in virtual reality.

I would see this collaboration as involving me in developing a budget and proposal and seeking funding for an artistic project we would jointly develop. I am an experienced proposal and grantwriter. I would also be able to supply the inworld expertise in streaming, coordinating the event and promotion.

One model that has occured to me would be a series of concerts in a Toronto venue that would be streamed into Second Life with streaming video from both worlds. The Toronto live audience would see the virtual performance/audience on big screen and the international virtual audience would see the Toronto audience on an inworld media viewer. There are other ideas that might fit. I see this as being of interest to local ensembles & presenters, individual musicians and also with some appeal to a venue or destination wishing to promote itself to international tourism.

You can contact me via a comment left here, or inside of Second Life by IM'ing Kate Miranda.

The purpose of the Arts

As I conclude my three years with the Toronto Philharmonia, I am led to consider again the purpose of a live performing arts organization in this time of electronic media. Why have a professional orchestra performing in our community when we can listen to such great music on CD, on our televisions or via online podcasts?

Some will say that the social experience of sharing a live performance in a great hall is, in itself a reason to support our orchestras and chamber ensembles. I agree that it is one reason. But is it enough?

If we make our musical organizations simply museums for the display of works by composers long dead and gone, we have no one to blame but ourselves when other citizens find what we are doing irrelevant to their daily lives, or who feel that what we do can easily be replaced by electronic records of performances by a very few orchestras worldwide.

An art form is alive, growing, challenging our assumptions, involving us, and provoking debate or it is dying. Performing the best of music from the past should always be a part of what an orchestra does, but if it is not also encouraging students, new musicians, community artists, collaborating with living composers, creating opportunities for its own musicians to learn, grow, explore new collaborations then it is irrelevant to the artistic life of its own community. It is my view that this is at the core of the mission of any orchestra in today's society, and not the after-thought, or add-on that so very many organizations regard the role of education and professional development.

Organizations that view contributions to music development, education and professional development as hoops they must jump through in order to succeed with funding applications are unlikely to priorize these activities. Unfortunately it is a common view. I would challenge them to put the musical life of their community at the core of their Mission and view concert presentation as but one way to contribute to that Mission.

Thursday, October 09, 2008

Virtual Praxis: A Conference on Women's Community in Second Life

(yours truly will be a presenter at the Ohio State University Conference, as detailed below, November 15, 2008)


Saturday, November 15, 2008
To be held on Minerva, the teaching and research space in Second Life maintained by The Department of Women's Studies, Ohio State University.

As teachers, librarians, artists, health care workers, and as volunteers in the many charitable and activist organizations of Second Life, women are a very visible element of our virtual community. The number of women's groups and community centers is increasing, supported by an informal network of committed individuals. Those who come here out of curiosity often find themselves involved in these community activities, and those who came for professional reasons often find that their interests have widened and diversified as they have come into contact with Second Life society. Is what we do here just relaxation, a metaphor for what we do in real life, or do our Second Life activities have importance for our home communities and for society in general?

Virtual Concerts in the Park
Linda Rogers (Second Life: Kate Miranda)
Executive Director, Toronto Philharmonia

There was a time when orchestras wanted to reach out to new audiences, they would go out and play in public parks or shopping malls. These days people are increasingly gathering on the internet and in virtual reality to play and shop. As an arts administrator I have been curious about the possibilities of audience development within Second Life. Who are the musicians that are active in Second Life? Why are they performing there? And who makes up the audience?

Virtual Praxis: In the Director's Chair
Phylis Johnson, Ph.D. (SL: Sonicity Fitzroy)Associate Professor & Interim Chair, Department of Radio-Television
Southern Illinois University

This paper looks at women involved in the creation, production, and distribution of news and entertainment content, and provides a wide scan of their contributions in-world. This content is created for and distributed to radio streams and news and entertainment cable services, and printed in magazines and newspapers in Second Life. The discussion specifically investigates the role of "media" women in SL content creation, and the potential impact on the larger media industry. SL users, internationally, are becoming notable media makers, and HBO featured the first documentary produced inside this digital community in early 2008. This paper attempts to create a portrait of an emerging woman producer who resides in this hall of media mirrors, and subsequently considers how much originality is realistically possible during construction in this parallel mediated universe.
The Women of Chilbo
Chris Collins (Second Life: Fleep Tuque)Instructional & Research Computing, University of Cincinnati

Chilbo is a community of artists, architects, educators, musicians, parents, hobbyists, students, and people from around the world who share a common vision that our interactions and experiences in virtual worlds can have a positive impact on our real world and our real lives. The Chilbo sim in Second Life is the cultural center of our community, but neither physical nor virtual location limits our ability to collaborate and share resources with one another.

A Village of our Own
Leta Hendricks, MA, MS (Second Life: Tamu Oh)
Librarian, The Ohio State University

"A Village of our Own" is a discussion of womanist resources available in Second Life. The Discussion will include a review of Second Life contacts, landmarks, and other womanist sources.

Gender and Race in Ultra-Conservative Groups in Second Life
Randolph Hollingsworth, Ph.D. (Second Life: Bella Yan)
Assistant Provost, University of Kentucky
My presentation will focus on the role of female avatars in racist right-wing groups in Second Life. Why would a right-wing group choose to use Second Life for communication and outreach - and especially in regards to women? Katherine Blee's Inside Organized Racism (2002) states that women are heavily sought after by American hate groups, making up half of all new recruits. Second Life is ideal for imagining and practicing gender and race, and ultra-conservative groups have found land, groups and events in Second Life that match their needs. There is a clear connection between some white power, nationalist websites and groups in Second Life. Individuals identified in fascist discussion groups and MySpace profiles sometimes post their Second Life avatar names. Portraits of female avatars participating in right-wing groups in SL will be described. Attendees will be given a party favors bag with hyperlinks to important rightwing groups' websites and SL landmarks to interesting sites. Attendees may wish to be teleported to one particular site to see and discuss the symbolic structures present. In this session, as Ingeborg Reichle wrote in her 2004 essay "Remaking Eden," (Cyberfeminism. Next Protocols): "the observer is no longer merely an observer, but rather becomes a participant." The presenter will facilitate a short discussion on the role of gender and race in rightwing groups in Second Life.

Performing Virtual Women's Community
Lea Popielinski (Second Life: Lette Ponnier / Laertes Parx)
Ph.D. Candidate, Department of Women's Studies
The Ohio State University

This paper will explore the ways in which the concept of "women" in Second Life shapes the building of women's homosocial environments within SL through an examination of the concept in terms of gender performance. The facility of constructing an SL avatar that is, by conventional definitions of sex and gender, incongruent with one's physical body, is enough to place such concepts as "women's community" in tension. This paper will explore the meaning of the phrase "women's community" through the concept of performativity as it is understood through the work of Judith Butler. I will argue that the physical sex of SL users is filtered through the SL medium to obligate avatars in presumptively all-female spaces to perform "women's community." The creation of "women's communities" in SL is a practice in referentiality wherein tropes that take their meaning in users' understanding of women's community come to be recognized and reiterated in the virtual context, but with a latent awareness that gender performance takes precedence over physical sex in the creation of such spaces. One SL space I particularly wish to examine is the Joyous Harmonious Park, formerly known as the Baths of Sisterhood, a women-only relaxation park with a history that seems to involve several characteristics stereotypically associated with the creation and dissolution of women's spaces.

Panel discussion: Is Second Life a welcoming space for women?

As educators, business people, community activists, artists and musicians, women make a strong contribution to Second Life society. According to the last published metrics from Linden Lab, 40% of user hours in Second Life are spent by people who self-report as female. While their achievements are to be seen everywhere in our virtual world, the energy and creativity of women in our community may face obstacles. Although no formal studies have been published, there is anecdotal evidence of harassment and intimidation. This panel will be one of the first attempts to assess the problem, beginning with a discussion our own personal experiences.

Wednesday, May 28, 2008

MUSIC FOR 6008 SPOKES-May 31


Received from Gregory Oh today.

Q: Do you still need cyclists? A: YES!!!
Q: Is it hard? A: NO!!!! (5 easy instructions)
Q: Is it fast? A: NO! (easy, comfortable pace, riding in formation)
Q: How do i join in the fun? A: Check out gregoryoh.com/6008 spokes for more details and instructions on how to register as a cyclist. No registration is needed to play "In C"
Q: Is Eine Brise a good piece? A: I have no idea...
Q: When is the rehearsal? A: Earlier that day - probably around noon or 1 pm.

May 31, 2008 - 3:00 p.m.

MUSIC FOR 6008 SPOKES
New Music Arts Projects
Track field, King Edward PS, 112 Lippincott St., Toronto

Sometimes a bicycle with a bell is more useful than a graduate degree in making music. Case in point - Mauricio Kagel's Eine Brise (procession) for 111 cyclists. The work may have been intended as a two-page testament to conceptual art, but mere technicalities cannot stop the two-wheeled artistic soul. A crticial mass of cyclists will ride around the audience in formation, creating a web of sonic undulation. It could sound wonderful, it could sound awful, but in truth we'll have no idea until the actual performance! If you have a bike with a bell or horn, are not too ashamed to make strange noises, and are interested in "riding" some Kagel, go to gregoryoh.com/6008spokes to find more details on how to join in the fun. If you want to participate but don't want to ride, we are looking for about 15 volunteers to help us out with the event.

On the same program, former Dancemaker Julia Aplin choreographs an ensemble of teenaged cyclists/dancers in her Bicycle Ballet, set to music by John Gzowski. Going far beyond obvious functionality, Aplin helps us to find new things to love and adore about our Mieles, Treks and Norcos, and the people who ride them

Finally, EVERYONE is invited to bring an instrument, or just their voice, and participate in an open performance of Terry Riley's In C. It is easy to play and lots of fun. Music is available at gregoryoh.com/6008 spokes. All are welcome to perform. If you've never played this work before, be brave and find out how fun and easy it is; if you have played this work before, you won't need any encouragement!

Tuesday, May 13, 2008

Technology in the Arts Conference

It was my privilege to present to people at the Technology in the Arts conference at the University of Waterloo May 9-10 on the subject of classical music in virtual reality.

My introductory presentation can be found here. In addition I have posted my backgrounder document with more detailed technical information here

But the magic really happened when Alessandro Marangoni, stepped up to the real piano in Italy and the virtual piano as Benito Flores and charmed the participants across oceans and media.

Thursday, April 17, 2008

Rally to save the CBC Orchestra

HUGE RALLY TO SAVE CBC RADIO ORCHESTRA
SUNDAY APRIL 20 AT 2 P.M. AT THE CHAN CENTRE AT UBC

Wednesday April 16, 2008 … Standing on guard for the CBC Radio Orchestra, April 20 at 2:00 pm CBC Radio Two listeners are following up on last week’s successful staging of a coast to coast National Day Of Action to demand CBC brass back down on their apparent systematic destruction of the Radio 2 network and their decision to replace it with programming completely foreign to its core audiences. The rally Sunday is a call to the CBC Board and Management to restore the CBC Radio Orchestra within a revitalized CBC Radio Two.

The rally on Sunday starting at 2:00 pm is an hour before the orchestra’s regularly scheduled, and nearly sold-out, performance at 3:00 pm.

The natural amphitheatre at the Chan entrance is a dramatic location, which will accommodate an impressive number of supporters, while allowing the 1,200 concert-goers easy access.

“It’s not the usual sort of prelude to an afternoon of live music at the Chan” said Canadian Music Centre head Colin Miles. “This situation has become a flashpoint for the general downgrading of CBC by the people who have been entrusted with our precious public broadcasting system."

“We are seeing the end of a cultural treasure that serves Canadians coast to coast and is an essential player in our musical exports to the world. Elimination of the CBC Orchestra is the destruction of our ability to tell our stories. It amounts to censorship and stifling of free expression of our composers" he stated.

“At 2 cents per year per person, how can CBC management, the board and Parliament agree to this? The issue has now been raised on the floor of the House of Commons and we will be keeping the pressure up.” added Colin Miles.

Three years ago CBC management stopped the CBC Orchestra from working in the studio to record music for broadcast and CDs and told they could only give public performances. Renting concert halls and paying for publicity to promote concerts is expensive. This orchestra has a recording studio that was built for them and well trained creative producer, recording engineer and orchestra librarian on staff. CBC management needs to be reminded what power in creating programming they have by keeping their orchestra. We are calling on CBC to restore the orchestra and get the musicians back into the studio to do what they do best for the benefit of all of Canada. As the CBC Radio Orchestra's own webpage states "With an audience as diverse as the Canadian experience, we create engaging musical radio programs, commission and perform new works as well as established classics, and showcase exceptional Canadian performers and conductors."

Rally organized by:
Save the CBC Orchestra Committee
Based in Vancouver, Reaching Across the Country

For more information:
Joan Athey 250-294-6040 to April 18; 604-908-9124 April 18, 19 & 20.
Laurie Townsend 604-822-9161
www.StandOnGuardforCBC.ca

Saturday, March 22, 2008

Benito Flores; another real musician in Second Life!


Benito Flores in Second Life, known as Alessandro Marangoni, here in real life, has been generously sharing his time and talents with SL audiences over the past few months.
The real life pianist can be viewed here, performing with the Malaga Philharmonic:
YouTube - Malaga Phil. Orchestra - Aldo Ceccato, Alessandro Marangoni

Benito Flores was recently was interviewed and performed on the Second Life cable networks, Music Academy Online program on his life and work as both a real and virtual musician.

Benito also has a blog!

Tuesday, March 11, 2008

Akito Kuramota, a real musician in Second Life


Anyone interested in learning more about classical music in Second Life might by interested in visiting the new My Space page of Akito Kuramoto. There is a little about the artist, but best of all some truly delicious recordings of some selections from his popular recitals in Second Life.

Monday, February 18, 2008

Classical Music in Second Life

Pictured above, is a "live" concert by British community orchestra Sinfonia Leeds in the virtual world of Second Life. The concert appeared in virtual reality within an open-learning community Cedar Island, where I reside in my Second Life identity as Kate Miranda. Organizing and presenting concerts Music Island is part of my work and play within Second Life.

People unfamiliar with virtual reality usually have a few main questions:

1. How does it work?
2. Why present classical music in Second Life?
3. Who is performing in Second Life and what is there motivation?

How it works:

The performer or ensemble use microphones or instrument pickups to capture a live performance. That performance is encoded as an MP3 stream (usually using one of three popular programs Winamp, Simplecast, or SAM) and uploaded to a ShoutCast server on the Web. Meanwhile in Second Life, a venue owner tunes the media channel the URL to the streamed music.

At the same time the performers are using their computers to position their Second Life avatars to "play" virtual instruments, in fact triggering animations. Performers also can use the stream to introduce their works by speaking into a computer head set microphone or by using their avatars to text introductions.

Why present classical music in Second Life?

Well first let's deal with the principal objections. The sound is no better than any podcast on the internet and the animations are not really linked with sound production in any way--something some consider a bit of a sham.

Both true.

The principal reason for presenting classical music in Second Life, for me, revolves around the quality of the audience experience. Listening to a podcast or recording is a solitary experience. By contrast, concerts in Second Life are joyfully social, audience members are joyfully celebratory in their anticipation and appreciation of the music in a way rarely matched in real life orchestras. Unique to the medium, listeners silently text appreciative comments, hurrahs, and questions that they hope someone more informed will be able to answer. Sometimes Second Life avatars even decide to dance to the music in the manner of small children at a summer concert at the park.

Conversations quickly reveal that many of those attending classical concerts in Second Life have little or no experience of live classical music. While classical music series are having trouble attracting new audiences to conventional concert stages, it seems that the internet virtual audience is open to the experience of art music. It seems worth it to step into the virtual world to reach out to this new audience.

The other unique element to the SL live concert experience is the accessibility of artists. Performers can view texted messages and questions. They usually engage the audience before and after concerts and sometimes at breaks in the program. This accessibility is as rewarding to the performer as to the audience.

Not to be minimized is the "fun" factor. Even audience members and performers who are regulars in the real world concert hall are amused, engaged and refreshed by the experience of classical music in the context of virtual reality.

Who is performing in Second Life and what is their motivation?
Classical performers in second life range from competent amateurs, music students, music educators, plus emerging and mid-career professional musicians.

Love of the music and interest in virtual reality is common to everyone performing in second life. You have to think it's just a gas to be bothered. Those without a sense of humour will not be amused.

Some performers find it is a good way to work up new material and play it before a live audience before facing an audience in the concert hall. For students it is a way to get more live concert experience. For educators, a way to keep performance skills sharp.

Performers are warmed by the appreciation of the audience and the sense that they are reaching new audiences.

While some hope to promote real life careers and boost earnings, this last goal is more difficult. The requirement to have a pseudonym in Second Life hobbles name recognition. As Second Life evolves into a serious platform for art, corporations, and learning, this role-play with fictional names seem more and more out-dated.

On Music Island we have been getting around the name recognition issue with posters, T-shirts and even virtual CD stands with links to performers' real world websites.

Anyone interested in learning more about classical music in Second Life should join the Classical Group in-world. Please contact me--Kate Miranda--if I can help you or answer your questions.

Thursday, November 08, 2007

Monday, October 29, 2007

Restoring trust in the charitable sector.


If the recently announced self-governing code of ethics proposed by Imagine Canada is not enough to restore confidence in the transparency of the Canadian charitable sector—and I don’t believe it is--what additional steps could realistically be taken?

Set fair guidelines for administrative and fundraising costs varied by sector and type of charity:

The first step that everyone seems to miss is that we need to establish what is a fair expectation of the percentage of funds needed for administration and fundraising. No non-profit can function without paying the rent, insurance, office supplies and staff salaries. And to be fair, it has to be noted that the percentage of the budget spent on administration and fundraising can vary widely in different charitable sectors. We want to remove any excuse for obfuscation in reporting by allowing adequate costs for legitimate administration and fundraising costs. Consider these two scenarios:

Charity A runs musical after-school activities for children. The charity has one paid staff member who does grant-writing, foundation appeals and writes letters to private donors for donations to support the work of the program. The bulk of the staff members time is spent in organizing the programs, contacting schools, preparing program materials. The charity operates out of donated school space. Less than 20% of the charitable organizations budget is spent on administration and fundraising.

Charity B exists to organize one annual high profile special event to raise money for a health related charitable purpose. Special Event fundraising is the most expensive method of fundraising. All of Charity B's staff are involved in fundraising and organizing the charitable fundraising event itself. Charity B provides no direct charitable programming but transfers profits to charitable organizations that do. In a good year, the large fundraiser realizes 40% profits on the investment in the event. In a bad year, only 20% may be available for transfer. Arguably it may be money that could not be obtained any other way.

These are extreme examples of the apples and oranges that make up the charitable sector. Too often unrealistic goals of lean administration and fundraising costs are expected by donors, foundations and government programs, without any consideration of sectoral differences or other factors affecting a non-profit corporations real costs. These unrealistic expectations by some funders leads to a certain climate of obfuscation in the charitable sector. If a good organizational leader knows that showing an administration cost low enough to qualify for project support is impossible, she/he will naturally think of ways of funding the extra very real administrative costs from another program. The administrator thinks “it’s all in a good cause”. Volunteer Boards become used to hearing that we have to “rob from Peter to pay Paul” because the portion allocated to be spent on administration and fundraising is just too low. And Boards will be tempted to think "everyone's doing it". In such an atmosphere it becomes hard to draw the line and know just what are the real programming expenses and just how high is your fundraising and administrative costs.
Funding bodies, sectoral umbrella/advocacy groups, and non-profit administrators have to come clean with each other and set realistic standards for administrative and fundraising costs in order to set realistic benchmarks that organizations can then measure themselves by going forward.

Introduce standardized accounting systems that are geared to non-profit management

If it is all about the numbers, then how we count and what we count becomes very important.

Current systems of accounting only make donors aware of the hard dollar costs and benefits of non-profits without offering any other tangible cost/benefit analysis. There are some huge misses as a result. One of the most obvious is the benefit to the community when huge groups of volunteers are involved in a charitable activity. The volunteers benefit in training and a sense of well-being. They take skills back to their jobs and communities. Their work gives huge benefits to the charity whom they work for. Conversely what are the costs when a non-profit turns over its full staff almost annually because of poor management? Donors are funding unnecessary staff training and potential law suits when human resources practices are below par. But that’s not on the balance sheet either. A charity that is creating great work in the community with a mainly volunteer force supervised by a few paid workers may look identical on the books with a floundering charity with the same number of staff and little real activity.

We also need standard accounting practices to separate project versus operating expenses because so many of us are paying operating expenses out of portions of project funds. This is a legitimate practice when a number of project budgets have small amounts of administrative costs factored in. Keeping track of what is allowable becomes complicated as number of project streams increases. Having worked in one charity where large sums of project funds were allocated to administrative and fundraising costs, while being posted as program costs, I have seen that it can be done without ringing alarm bells at audit time.

Professor Jack Quarter, at the Ontario Institute of Studies in Education, Social Economy Centre, has been doing some ground-breaking work on Social Accounting that should prove useful in any initiative to restore public trust in our charitable sector.

Once new non-profit accounting standards are adopted it will be necessary to communicate these new standards through professional accounting bodies to assure that accountants, bookkeepers and auditors are aware of the new practices.

Accounting professionals to be held accountable

When things go off the rails in the corporate world, everyone looks to the corporate auditors. How did they miss this? Was there collusion? Should the auditing firm be punished?

But does this happen when it is disclosed that charitable funds have been misallocated to admin and fundraising in charitable institutions? Why not?

In the past I have attempted to make an auditor aware of deceptive practices in an organization I was employed by and was frozen out. I reported the auditor and the Board Treasurer ( a chartered accountant) to their professional regulating organization and got no response. Why? The rationale I received was that they were volunteers or working below the usual fee, doing a good deed, and therefore couldn’t be expected to give the due diligence of a professional accounting job. This didn’t strike me then or now as acceptable.

Should accounting professionals be held accountable when private donations and public charitable funds are misused? That’s a question for the profession and the public to consider.

Sharing of information among charitable funders

Currently in researching information about a charitable institution you can find their charitable return information online which gives you broad categories of where they receive their funding from. You can also access information from some of the big foundations and government programs and discover the size of their program contributions to the charity.

What you can’t find out and what isn’t shared between funding bodies is what they have actually funded. This results in charities being able to double-fund activities and staff salaries with impunity while channelling the dollars into those administrative costs and fundraising costs that they really don’t want to report.

More information has to be publically available.


Volunteer Board Training and Information

In theory all non-profits and charities are governed by a volunteer Board of Directors who exercise a stewardship function within the organization. In actual practice, the Board is often comprised of very busy people with good hearts who really want to believe that their charity is doing the good job. Most of the time they are right.

Unfortunately, the main source of information and training on Board functions is often a non-profit manager who could have a vested interest in making the charity look more successful than it is. Boards need some measure of independence and Board members really need training and information on charitable standards of business practice that comes at least in part from somewhere outside their organization. As all charities have to provide a list of Directors as part of their annual information return, Revenue Canada could serve as a source to send all Directors a regular update on industry standards and provide the means for Board Members to be alerted to the tell tale signs that something might not be quite right in their organization.

Providing Disincentives for Breaking Ethical Standards

There are currently few mechanisms in place to deal with organizations that break existing ethical standards in raising charitable funds or who misallocate charitable funds. While it may be difficult for the small donor to trace the use of their funds, the same is not true of government programs that make tax dollars available for charities. When a public funder discovers a major breach of ethics, there should be repercussions and disclosure.

It is in the interests of all ethical and hard-working charities to see charitable licenses revoked for those that don’t play by the rules and contribute little or no social good.

Whistle-blowers

Almost everyone who has worked in the charitable and non-profit sector has had at least one horror story about unethical practices. Most never get reported. One simple reason is that there simply is no one to report the situation to outside of the organization’s own Board of Directors. Plus there is a lot of pressure to disregard the accounting irregularities on an “ends justifies the means” argument. Employees who take the step of going to the Board can find themselves jobless and without a reference, often not listened to at all. I know of one instance where a loyal staff member stealed themselves to take a troubling set of facts to a Board Member. The next day the manager came to her office and said, "Everything you tell a Board Member will come back to me in a few hours and if you ever do this again you will be fired and you will never get a job in this sector again." Even when groups of staff go to Boards of Directors, they are often simply labelled troublemakers. One of the first things a non-profit manager with something to hide does is try to isolate the Board from the Staff and discredit any staff member who might have knowledge of misdeeds. Boards should be highly suspicious of managers who inform them that direct communications between organization staff and Board is “inappropriate”. After seeing this suppression of staff in organizations I’ve worked with in the past, I’ve come to the conclusion that we need a Canadian tip line for charitable and non-profit wrong-doing and whistle-blowers need protection from reprisals in the workplace. We can’t solely depend on over-worked, under-informed volunteer Board members. Imagine Canada has taken the lead in formulating a new ethical standard for charities. They may the be the logical body to administer a tip line on charitable fraud and other unethical practices.

With all these steps in place, we can establish what the standards are, communicate those standards and weed out the few bad apples. The result will be restored public trust, an end to misallocation of charitable dollars, and a better working climate for some of the most idealistic and selfless workers in the Canadian workforce.

Self-policing code of ethics for Canada's charitable sector announced

The Association of Professional Fundraisers is show below updating its professional code of ethics in 1964. More than 40 years later the Canadian Charitable sector is catching up!


In the wake of exposes by the Toronto Star of fundraising practices by some charities that have resulted in as much as 90% of funds raised going to fundraising and administrative costs rather than charitable work, the charitable sector has announced the implementation of a self-policing code, reported in the October 22/07 Toronto Star story, “Charities Launch self-policing code” by Kevin Donovan. (note that link is time sensitive)

Is it enough?

The public is worried about donating wisely and--on the other hand-- those of us that work in the non-profit, charitable sector understand that the problem of getting the most bang for the charitable buck is deeper and more complex than the simple solutions suggested as first steps. We have some idea of where the bodies are buried.

The frustrating thing for those of us working in the sector is when we see a great program working very effectively in a sector fail to gain support, while a noisy charity that really does very little beyond generate hoopla and organize fundraising events, gets media attention, celebrity support and commands public dollars.

Through Imagine Canada, charities are being asked to sign a voluntary code. One of the first provisions of the new code is that signators will not use commission fundraisers as this practice can lead to both aggressive marketing and the use of charitable funds to simply pay fundraisers. The information that is missing in this recent announcement is that the Association of Fundraising Professionals has included this rule in their code of ethics originally adopted in 1964! Using commissioned fundraisers has been regarded as both sleazy and ineffective by non-profit managers for at least a decade. So it is shocking to hear large charities like Sick Kids and World Vision only swearing off the practice in 2007.

The next provision of the code mentioned in the October 22/07 article is that charities will adhere to a code of honesty in reporting to their donors. Imagine Canada is said to be cracking down on “wild claims of success by the charitable sector.” Good idea but very vaguely worded.

Nowhere in the report is there a clear criteria how “wild claims” will be detected nor how the sector will amend the practice. While some issues are more complex, there eally there are a number of ways that some charities deceive the public that could be identified, a test of accuracy applied and the practice cleared up fairly easily. One example is the use of self-aggrandizing and confusing titles for organizations and programs. Many organizations have “International”, “World” and “Canada” or “Canadian” in their titles. The public can be expected to presume that an organization with “International” or “World” in the title has directly-administered programs in a number of countries around the world. The sector should/could agree that having directly-administered programs in less than a set number of nations, (7, 5, … 3?) and using “International” or “World” in the charity’s name or program title, is deceptive. By the same token, charities that describe themselves as the X organization of Canada, lead the public to believe that they offer programs and services to Canadians in a number of provinces. Imagine Canada should include benchmarks for the use of these common attributions.

Another way that “wild claims” could be curtailed is by adopting a strictly enforced standard for reporting on statistics for programs. This is straightforward for programs that are solely and directly administered. It becomes more difficult in jointly-run programs. Sometimes charities give small donations to programs and then claim the entire program and its activities as part of the work of the charity. Real collaborations between agencies in the charitable sector is to be encouraged, but the public should be able to tell clearly who is responsible.

Here is an example of the way this numbers dodge can work in the charitable sector. Charity X raises money to run a cross-country literacy program that involves authors in doing readings in remote communities for the purpose of both literacy awareness and also to promote local literacy programs. Then charity X contacts grass-roots organizations and gets them to do all the work, undertake the lion’s share of the work and all the marketing expense in organizing the events. Perhaps a small “how to run your event” manual is written by Charity X from freely available material found on the internet, providing a token organizing effort. Another token support is given to the event in the form of subsidizing author airfare for example—transferring a small amount of funds raised to actual program costs. Meanwhile there is virtually no work or expense by charity X other than the transfer of that small portion of funds raised and yet Charity X takes credit for a national series of literacy awareness events, and furthermore enhance their reputation as a national organization while potentially running no real programs in Canada and keeping the lion’s share of money raised for their administrative and fundraising operations. A staff salary is paid to a “program coordinator” but that person’s daily work assignments relate to fundraising and general administration. A report to donors on the project includes the information that X people attended events in 15 locations across Canada and X dollars were expended on program costs, however the report on program costs includes the salary paid to someone for administration and a pro-rated portion of administrative costs such as photo-copies, office suppliers… even if none of these were used for program materials. About 80 % of funds raised is claimed as being used in “program costs” with a modest 20 % being accorded to administrative support of the program. However a hard forensic accounting look at the program might show that only 10% to 20% of the money donated to the program was transferred to direct program costs in the form of low hassle airfare subsidies to grassroots groups organizing their own events.

This is the complex face of garden-variety “wild claims” in the charitable sector. This type of practice is damaging to the climate of giving in Canada. It also hurts legitimate charitable organizations, and is poisoning the working climate in the non-profit sector-- both within “bad apple” organizations and within the good organizations who struggle to compete with the “bad apples” who misreport activities, results and proportion of money spent on administration and fundraising.

While Imagine Canada is to be commended on this first step of a self-governing code of ethics, it is a very, very small step. Much more work is needed and it is not clear that this can be accomplished by the sector itself. In my next article I will attempt to write about what I see as a sickness in the heart of some charities and non-profits and some thoughts on how to tackle those difficulties.

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Sunday, October 14, 2007

So you want to know how to get more bookings as a classical performing artist?

Daily as an arts manager I receive dozens of unsolicited emails and material from artists I've never heard of and those materials are instantly discarded to clear my inbox and desk of excess clutter. Meanwhile I sometimes meet talented artists who ask, "how do I get booked to play more?"

Quite a number of years ago I had my first fulltime job in arts administration in a major US orchestra. I assisted the General Manager in administering the contracting of guest artists. The first thing I was told was to throw out all unsolicited material--no one wanted to see it, or hear it. I was horrified at the waste and for awhile made the effort to return the material--only to be met with angry inquiries and indignant letters about why I hadn't put the material in the correct hands! Needless to say, from then on I simply trashed unsolicited promotional packages.

So if emails, glossy packages and promotional CD's won't get you a booking, what will?

Our business, the music business, is very much a word-of-mouth industry. Most of your bookings are going to come from direct or secondary contacts in the industry so you have to make sure that you make as many contacts as possible and that all those contacts are very positive.

1. The Music Director: When you perform with a conductor, remember that individual is likely also Music Director of 1 or more additional orchestras or ensembles. Find out about those connections, show interest, get details and you may be on the way to a follow-up performance with one of maestro's other groups.

2. The Orchestra: Remember that many of the musicians in the orchestra have contacts with additional orchestras and ensembles, and may themselves be administering a chamber series in the area. Be cordial and friendly with orchestra members and find out about these networking opportunities.

3. Arts Administrators: Far from all programming decisions are made by Artistic Directors. Often decisions are left up to Artistic Administrators and General Managers, and certainly administrative vetoes are something to be avoided. Unpleasant, pushy, demanding and disorganized guest artists are just unlikely to be invited back. And if you have an agent who falls into this category, you might like to re-think whether that bull-dog attitude is good for you in the long run. If your agent managed to push someone like me into exceeding the orchestra's capacity to pay or accommodate you in some way this time---enjoy it. You are extremely unlikely to be asked back and word that you are difficult or your agent is difficult will be telegraphed from manager to manager in short order. So unless you are a leading international virtuoso whose whims must be tolerated, think twice about bullying orchestra administrative staff. They will accommodate you once and then write you off the list. Remember that smaller organizations may not be able to provide as much as larger organizations. The simple willingness to take a taxi rather than demand personal airport pick-up will endear you to many a harried administrator's heart!

4. Other arts organizations. Don't forget the decision-makers in other local and regional arts organizations when you are performing. Likely you have more complimentary tickets than you can use. Invite decision-makers to be your guests at a performance. Don't just invite the top people. If they can't come, invite the Marketing Director, the Arts Administrator, the Program Assistant. Word of your great concert will travel in that organization.

5. Your web site: While aggressive forms of marketing (email spam, mega brochure mailers) are a waste of money, having a good up-to-date, easy to find website is essential in today's world. When I hear about a potential artist, I immediately Google them. If I can't find information right away I form a negative impression.

In addition, once I have booked an artist I need photos, bios, quotes from reviews. If they are all on your site, your promotion gets started months before artists who have to be asked for promotional material or who send material in paper format. We are simply too busy to be efficient at re-typing, scanning and editing copy that is in such an inflexible format. If you want to have more control over how your bio is edited, provide a number of "brief bio" options on your site. If you have one two page opus, be prepared to only see the first paragraph or two in print most of the time. If you think that's your agent's job, how well are they doing it? If not too well, it might be worth your while to bite the bullet and put your own site together.

6. Reviews--You need them. Post them on your website and circulate to all the contacts that you make in your developing career. Extracting a few choice quotes makes it easy for your bookers to get your promotion off the ground all that much faster!

What do you need to be booked?

1. Talent.
2. Opportunities for decision-makers to hear about your talent directly or through trusted contacts.
3. A comprehensive website for research purposes and promotional purposes. (doesn't need to be fancy)
4. A professional and agreeable attitude with everyone in the business so you don't shoot yourself in the foot!

Friday, September 07, 2007

IBM Workers to stage virtual strike in Second Life


The calendar is on the wall for strike planning, the strike headquarters is ready, even the T-shirts on on the rack ready to be donned.


It's just another day in union organizing, right?


Wrong.


Because this strike is being organized in virtual reality and some of the strike action will take place there also. You can read all about it here.


I spoke to one of the organizers yesterday and the biggest push right now is to get workers who haven't used Second Life to sign up and get oriented in the world. The global union organization has done a good job of providing bare bones orientation. In fact Linden Labs could take some lessons in concise information as included in the unions sign up kit!


Even as I spoke, interested activists were teleporting into the centre from around the globe and offering help to novel action.



The union headquarters can be found inworld at Commonwealth Island 103.171.22

Friday, July 13, 2007

Will the real Second Life please stand up?


Very interesting post yesterday about the myths and realities of the virtual reality world, "Second Life".


As a habitue of Second Life, I agree with the statements. Second Life is fun, it's growing and there is a lot worth logging on for!

Yeah, it's not perfect. There's a lot of commercialism and seedy stuff that I have no use for but there is also the same heady feel of the early days of the internet. I love what people are doing on "Better World Island" a community for peaceniks and environmentalists full of hopeful displays and opportunities to learn about work going on in international development and conservation.


I've recently joined an intentional community on Cedar Island dedicated to exploring some of the positive uses of technology for education and social empowerment.

And strange as it seems I also have joined a virtual Quaker Meeting, pictured above at one of our regular Saturday am meetings.


Wednesday, July 04, 2007

Arts Programming

The third in a series of articles on arts administration.


One of the most frequent questions an arts administrator gets asked by members of the audience or interested others is, "How do you decide what's on the program?" Or, on a very bad day, "How did that damned piece of trash get programmed?"


When I served as interim General Director of Opera Ontario, I played a key role in an initiative to look at the processes within the organization with a view to reforming the human resource structures that supported those processes. Here's what the artistic planning flow chart looked like.


Whether you can read the fine print in the diagram or not, it should be clear that the answer of how program planning happens is not a simple one! This is true of all arts organizations but I am going to speak from what I know best, the planning processes in orchestra, opera and music presenting organizations.


Central to the planning process is the relationship and exchange of ideas between the Artistic Director or Music Director and whomever is in the key Artistic Administrator role--in the case of the chart above the Central role in planning is the relationship between the Music Director and the General Director, with many other streams feeding information into the mix.

Sometimes audience members assume that the Artistic Director or Music Director is solely responsible for what gets on stage or is heard in the concert hall. While the AD has a key role in setting the priorities for the season, usually decides on the theme for artistic seasons and the repertoire for many concerts, it is rare to find a situation in which the AD takes total responsibility for artistic planning. Why?

Time is one obvious factor. In a major US orchestra where I served as Artistic Coordinator, the Music Director spent 14 weeks with us during the year, half of that time was spent in rehearsal, leaving little time for Artistic Planning meetings. Many Music Directors lead more than one orchestra and have active guest conducting lives. Our orchestra performed 150 concerts during a 39 week season. It's not hard to see that others would have to connect the dots in the Music Director's plan for the season. The Music Director would set out the plan for major concerts, plan the repertoire, indicate some guest artists, shortlist alternatives and leave it to us to try to make happen. We'd touch base over the roughly three years that it takes from initial plan to season announcement, tweaking repertoire, artist line-up and schedule.


In addition to the input from the Artistic Director, arts organizations have to listen to their audience, consider what their budget can manage, keep on top of trends in the arts community, listen to the needs and abilities of their musicians, consider priorities of government arts councils, and consider other funding sources for programming. Secondarily, arts organizations have to consider links to other programming, ties to festivals and/or community events, and finally, the logistics of production planning.

I frequently hear from audience members who wonder--sometimes with considerable irritation and longing--why we "just can't program the music that everyone knows and loves." And there are several answers.


The first one is that audience taste IS a huge part of what we think about when we program--but it can't be the only thing. Experience has taught arts administrators that even the audience tires of programming that only offers them mainstream repertoire. The fact is that people don't know what they like until you offer it to them. The sucessful Artistic Director will offer their audience the occasional unfamiliar fare that will fit well with more familiar programming to tweak their interest and give them something novel to think about. Only then does the programming stay fresh.


We pay our Artistic Director for his/her vision as an artist and we have to respect that vision and not subjugate it unduly to audience taste. But obviously we can't pay our Artistic Director if no one comes to the concerts so those two polarities are really an important balancing act in programming. But they are not the only forces.

In thinking about the development of our musicians, we have to provide them with some new challenges to keep their artistic lives interesting and to retain the best musicians--a goal that also serves our audiences well.

We also have to consider the mandate of our national, provincial and municipal Arts Councils in developing and supporting artists and the body of creative art within their jurisdiction. More than once I have heard Board Members in meetings--sometimes with Arts Councils--say, "but you are penalizing us for programming what is popular, what the audience wants".


Yes they are, .... and .... what's more...in some ways, that's their job.


This is astonishing news to rookie Board Members who often believe that the job of Arts Councils is to reward the number of bodies you put in seats at your concerts. Quite the contrary. The Arts Councils' job is support the development of art with a longer view--to support that which is not commercially viable, or not yet commercially viable, and in particular to foster the artists and creative arts within their jurisdiction.

So if your organization relies on funding from government arts councils--and in Canada music organizations derive an average of 30% of their annual budget from government sources according to the last survey of the Business and the Arts Council--then you have to consider in what way your programming can utilize local artists and music composed within our own country, province and municipality. For those of us that care about the future of the art form, this is not an onerous task, but really makes us a living part of the art form as opposed to serving in the other important role of being curators of the art of the past. Where would Mozart have been if the audiences of his day turned up their noses at "new music" and refused to listen to what were then contemporary compositions?



Participating in community festivals can provide several huge bonuses to arts organizations and this participation generally impacts on programming. (eg. In order to qualify for a regional Mozart festival, you generally have to program Mozart.)
Sometimes the reverse happens and programming can suggest festival possibilities. As General Manager of Soundstreams Canada in 2003-2004, we were programming a major concert of works by R. Murray Schafer on the occasion of his 70th birthday year. It seemed likely that others would be doing the same and so we looked about and asked those organizations to join us in packaging and marketing our various concerts as a Schafer festival.

The advantages to this sort of festival are: the ability to pool marketing dollars and get more marketing than any one arts organization could afford, cross-marketing between the audiences of each arts organization, the access to special funds ear-marked for festivals, sharing resources of various kinds between arts organizations, package deals that benefit arts attenders, the ability to build comprehensive arts education events around the thematically linked events. Programming for existing festivals or to make festivals possible is a win-win for everyone.

Less obvious to the audience members may be the links that the arts organization is making to educational or audience outreach initiatives. For example, the audience members at an orchestra series may not know that the programming of three works relating to literature over three concerts, is part of a "Literacy in Education" project that is being delivered in community High Schools. Programming those works not only builds cross-curricular connections for students but also allows for some economies for the orchestra in being able to apply some of the educational program funding to administrative costs and rehearsal costs, as allowed by the program. Building an educational program or educational concert on repertoire being offered on a main stage concert makes that program more affordable.

Audience outreach programs both deepen the enjoyment and understanding of existing audience and are initiatives that reach out to potential new audience members. For an example this season, my orchestra, the Toronto Philharmonia, is doing some outreach to the Chinese community that lives within the audience catchment area. We have programmed this concert which features a composition for erhu and orchestra and Chinese classical music artists, in the hopes of engaging newer members of our community and attracting the investment of Chinese business and corporations in the area. But we wouldn't have programmed it unless our Artistic Director thought it was great music and fit well in the context of this season. We also hope our existing audience will find the program engaging, broadening their experience to the sounds of a Chinese traditional instrument--albeit in the context of a western orchestra concerto.

The importance of programming within budget is largely self-explanatory but the way this plays out within the program planning team may not be so clear. We start with a draft budget of assumptions about artistic costs. When one concert is finalized over-budget because the soloists could not be contracted for less or the Music Director insists on a larger orchestra, we have to make up the savings on another concert. This can involve decisions ranging from presenting an emerging artist, a concert with a chamber-sized orchestra or deciding that the concert must be programmed entirely from music that the orchestra owns--to save on music rental and shipping costs.

Of particular interest to artists is how those rare "emerging artists" spots are filled. It is simpler to tell you how they don't get filled. In my experience it is never because an agent has talked us into it or an unsolicited CD arriving on our desk has blown us away. Agent material and unsolicited CD's are disposed of unopened in most arts organizations--a terrible waste but no one has the time or inclination to review them and returning the material costs us money. Most often the Music Director has heard the young artist perform with another orchestra, a recital or at a competition, and extends an invitation to the young performer to appear with the orchestra in a future season. Occasionally the recommendation can come from another trusted source. Sometimes organizations tap into young artist programs from Europe or Asia that subsidize travel or otherwise help with the programming of young artists from their country. Lastly, we may choose to develop and promote the careers our own musicians by offering them a concerto appearance. This year our orchestra is presenting our Principal Violist, Jonathan Craig, playing the lovely Walton Viola Concerto on April 10 2008. details.

When people ask me about how financial considerations affect programming, they are often asking whether corporations, major donors, foundations or government arts councils force particular programming choices on the orchestra. I have to say that I have never known that to happen--which surprises people. What happens more often is that we have two or three artistic ideas and only one of them finds sponsorship. We look at the mandate and interests of a corporate or foundation funder and pitch them the program that we think might appeal.

How does production logistics affect programming? Usually a program starts with one artist or repertoire selection that is non-negotiable and all else is built around that core.

If we have X artist playing Y concerto, we first consider the instrumentation of the chosen Y concerto. If it has, for example, harp and trombones as part of the orchestration, we'll want to utilize them in the other half of the program--or at least we'll have that option. If the concerto has a smaller orchestra with limited brass, no harp, no piano, we may want to look at a complimentary programming selection within the instrumentation of our core selection. Otherwise we are adding cost to our program--perhaps to little artistic value.

What else? We consider the problem of seating latecomers in building our program--the main reason why so many concerts begin with short works-- and we have to also think about our concert order.

I overheard a group of audience members speculating recently about why the symphony was on the first half and the concerto was on the second half--a less frequent concert order. Speculation ranged from, "they wanted to stop people from going home at the intermission who just came for the soloist", through, "that symphony would have put me to sleep in the second half", to "they wanted to end with a bang!"

All excellent thoughts and worthy of consideration. However, the real reason was that the opening small work at the top of the concert had orchestral piano as a part of the instrumentation. Had we also had the piano concerto in the first half, we would have been required to move all of the violins off stage, move most of the violin section's chairs and music stands, then move the piano from the rear of the orchestra into soloist position--all while the audience sat twiddling their thumbs and rattling their programs. A tasteless interruption in a beautiful evening of music.

These are just some of the factors that must be balanced in programming an arts season. And finally, despite the varied considerations and forces acting on programming, the season must emerge with a sense of unified artistic vision through the Music Director's ability to say "no" to whatever great or cost-saving idea might come forward when it really is just not artistically possible.

Sunday, May 06, 2007

The Purpose of Music


An acquaintance recently stumbled across some old musings of mine on the Arts Journal site. It brought memories flooding back of memorable conversations with enigmatic, deep, controversial composer John Tavener.

originally posted @ August 6, 2004 10:46 am as a comment on Arts Journal

During two years as General Manager of Soundstreams Canada, a new music concert presenter in Toronto, Canada--the conversation we hosted that most animated the music community here was a lecture given by Sir John Tavener. He was in town at our invitation for a concert we were presenting of his music. It might be added that unlike the small attendance at most new music concerts, this was an SRO concert. We crowded about 1200 into an 1100 seat cathedral and had to send hundreds home in disappointment. Clearly this is a voice that is reaching people musically.

Prior to John's arrival, he and I had discussed by phone, the fact that both the music community and the theological community wanted to sponsor a lecture and there was insufficient time in the schedule for two such events. At his suggestion, and with the cooperation of the two sponsoring faculties, we had combined the two into a lecture entitled, "The vocation of the sacred artist".

In the lecture Tavener presented the view that music had a purpose and that purpose was to reach the soul of individuals in an uplifting, encouraging and enobling way. The purpose of music was fulfilled when the audience left the concert hall feeling troubles lifted and with a desire for a better world, filled with beauty. He continued in voicing the opinion that music had lost its way when composers began to use music as a way to express their personal tragedy and turmoil, unloading that depression and tortured visions on the audience. In so doing, he continued, the composer was contributing to a negative world-view and the entropy of a corrupted civilization.

Although I found myself uncomfortable with a certain black-and-white nature to his arguments, I found myself fundamentally agreeing. The idea that "if the world is to be saved, it will be saved by beauty"-- a Tavener quote that so struck me that I made it the featured quotes in our marketing campaign--was certainly the central theme to my own love of music and what I want to achieve in music and also what is at the root of my own assessment of "good music" and "bad music". I don't necessarily want music to make me "feel good" but I want to leave the concert hall with the sense that my soul has been touched and nourished.

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Rostropovich, the world loses an authentic artist


Mstislav Rostropovich, dead at 80, fulfilled in life--not just some--but all of the functions that great artists play in our society. First and foremost he was a virtuouso master of his instrument, but that alone did not make him an important force in our society or in the living life of music.


He not only requested, he demanded that the composers of his own time created new works for his instrument and his virtuosity and style of playing was a living part of the creation of new music. In premiering 245 new works for cello, he took risks and played some works that audiences never wanted to hear again, but also gave birth to some wonderful music that are already standards in the cello repertoire.


He embraced the role of artist as truth-teller, independent of political pressure. Russian poet Yevgeny Yevtushenko, said of Rostropovich in 1990 that "he took a stand … for the basic truths of life, and he did not compromise." He not only spoke out against political suppression and control of the arts in the Soviet Union but took great personal risk in sheltering dissident novelist and Nobel Prize winner Alexander Solzhenitsyn. Retaliation for this act of courage led to the great cellist being ostracized by the Soviet arts establishment at the time.


Celebrated as both a hero and an artist, Rostropovich could have dedicated himself to a few concert appearances and recordings but instead he kept pioneering new music but also was dedicated to the development of young musicians as a mentor, conducting and working with a number of youth orchestras and presiding over a great number of masterclasses.


It is interesting that Rostropovich's father was a student of Pablo Casals, because he was definitely a cellist in the Casal's mold. Brave and uncompromising, Rostropovich spoke truth to power in words, deeds and music.

The challenge is there for all of us in the arts to have the courage to follow in his footsteps.


See also: The LA Times, The Washington Times, Robert Amsterdam's blog on Russian Politics,, The Guardian



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